When employers look to take on a Digital Marketing Apprentice they look for someone with an innovative and creative flair. It is important that you have initial knowledge of social media platforms and the basics of digital marketing. They also look for someone who is willing to build and expand on their current skill set. It is paramount that a digital marketing apprentice has a passion for the industry and is looking to pursue a successful career in that sector.
Before attending your digital marketing apprenticeship interview, you must be prepared. Below are some tips which will help you to have a successful interview.
An essential part of making a good impression at interview is dressing smart. Dressing formally shows that you are serious about the role, are ambitious and are respectful of the business itself. Wearing a shirt and tie with trousers and polished black shoes or a smart blouse and trousers/pencil skirt is a good way to go.
Making sure your body language is open and confident is another method of communicating that you are reliable. Nodding your head occasionally shows that you are actively listening.
Interview Preparation Tasks
- Read the Interview Confirmation email thoroughly. Familiarise yourself with the location that your interview will take place at. Check transport times. Read through any extra details or helpful advice in the email ton help you prepare.
- Research the company you are interviewing for the position at. Look at their website and social media accounts. Find out who founded the company and when, what the company does, who their clients or customers are. The employer will ask what you know about the company, so find out as much as possible.
- Have 2 open questions prepared to ask the employer about their company.After you have researched the company prepare at least two questions to ask the employer about the company. Make sure you aren’t asking questions that are already answered on the website. Don’t asked closed questions (questions that can be answered with a yes or no).
- Study the Job Description and think about what your transferrable skills are.
Consider what would be expected of you in the role on a day to day basis and review your work experience and the skills you have previously gained. Work out which skills you have that would benefit the company and keep these in mind when you are talking about what you can bring to the company.
- Research the company’s competitors if they have any. Being able to give suggestions and ideas for improvement at the company is a great way to show you are informed and proactive.
Don’t be afraid to talk about yourself when asked. Talk about your hobbies and interests (any related to digital marketing would be advantageous), what you like to do on weekends etc. Mention awards and achievements you have gained over the years, whether they are from school or clubs. Make sure that you don’t overshare, but don’t give too short an answer.
Give an overview of the company whilst mentioning some facts that you learned about them to show you researched the company before the interview.
Don’t just mention how you want to begin a career in digital marketing, speak about what you like about the business and what they have achieved. Mention any recent projects (if possible) that caught your interest and why.
Reflecting on an example of prioritising tasks during a heavy workload is a positive way to show competency in a role. This will help demonstrate your organisational skills and problem solving. Explain how and why you made the decision and why it was the right one.
Prior research on the brand or company is essential to answer this question. Identifying areas of strengths and weaknesses in their current set up highlights your ability to analyse and implement changes. Discussing your skills that you could utilise to benefit the business will give the employer another reason to consider employing you.
Talk about any relevant software packages you have used, for example Microsoft Packages including Word, Excel and Powerpoint, Adobe software – especially Photoshop and Illustrator. Any digital illustration or video editing software shows excellent ability in the sector. Any technical office systems that you have previous use or an overview of would also be advantageous.
If the role includes creating Social Media content, show evidence of any experience you have of participating in the running of social media. This can be from a previous job role to managing your own accounts (if you have a blog or video channel these will be great examples).
Showing examples of work completed using this software is a great visual way to evidence your skills and gives the employer an insight into your capabilities and style of work.
Strengths – Mention two or three strengths (for example, communicating effectively, time management and organisational skills) and give an example of one of them.
Weaknesses – This is where you can show you are honest, can self-evaluate and are keen to improve. Choose a positive aspect of your personality and mention how this can be slightly detrimental.
When an employer asks this question be as honest as you can. Employers get an understanding of who you are and what drives you. For example, motivation to build a successful career or provide more for your family etc. are both acceptable answers.
Be honest about your reasons for leaving your last job role. But if you are leaving a position that you were not happy in, don’t slander the business. Mention how you want a career with more opportunities for progression or how the role you are interviewing for is a much better fit.
Use this time to ask questions about the business, daily operations or their expectations of you as an employee in this role. Do not ask questions about the company that could have been answered previously with an online search. Aim to ask open ended questions that won’t result in the employer just giving a yes or no answer.
Think about the business as a whole and positions you could progress to, taking into account your wider ambitions. Explain how you think you can achieve this and why you think starting an apprenticeship is a great way to start. Most employers want to hire someone with drive and determination so don’t be afraid to set your goals high. It is important to do your apprenticeship with a company you have an interest and passion in so you feel you can progress through the business.
Before the interview be aware of how much the role offers on the job description and research salary expectations in this sector based on those in positions that have similar experience to yourself.
This is when an employer will be able to know if you can solve problems efficiently. Employers are looking for someone who can fix and resolve matters in a professional and timely manner. This can be a good indicator of how you respond to challenging situations.
An answer to this question requires an element of story telling and is a good time to show your positive traits and team – player qualities. You could discuss compromising and finding a solution to suit each person involved etc.