What is Digital Marketing?

With the world more technologically minded and with half the population on social media, digital marketing is more important than ever. Digital Marketing is the act of promoting and marketing a business and/or brand. However, it isn’t just about posting a pretty picture on social media and calling it a day; there is a whole digital world that also needs to be addressed including:

  • Email Marketing
  • Website Development
  • Social Media – Using Facebook, Instagram, Twitter, TikTok etc.
  • Videography and Photography
  • Some roles may involve design using Adobe Suite
  • Content writing such as blogs
  • Increasing SEO (Search Engine Optimisation)
  • Replying to online queries via Facebook, Instagram, email etc.
  • Google Analytics

Digital Marketing is a very creative position, but that doesn’t mean that it is only used in creative sectors. Law firms, doctors surgeries, construction and engineering businesses are just a small amount of sectors that also use digital marketing. Without it, they wouldn’t get noticed online, grow their clientele list or become leaders within their chosen field.

Where can Digital Marketing Lead?

There are a wide range of avenues that digital marketing can take you; For some, it might be becoming a website developer or social media manager. For others, they may decide to open their own marketing agency or become a digital accounts manager. Digital Marketing is progressing day by day, with advancements in technology and practices developing faster than ever.

So with this in mind each employer looks for an apprentice with excellent transferable skills, a creative mindset and a great work ethic. Before attending any digital marketing apprenticeship interview, you must be prepared. Below are some tips which will help you in having a successful interview.

Don’t be afraid to talk about yourself when asked. Talk about your hobbies and interests (any related to digital marketing would be advantageous), what you like to do on weekends etc. Mention awards and achievements you have gained over the years, whether they are from school/clubs or design related.

Give an overview of the company and what they specialise in. Mention some facts that you learned about them whether this be awards they have won, when they were established etc. By doing this it will show the employer that you were willing to go out of your way to understand the business.

Don’t just mention how you want to begin a career in digital marketing, speak about what you like about the business and what they have achieved. Mention any recent projects (if possible) that caught your interest and why.

Reflecting on an example of prioritising tasks during a heavy workload is a positive way to show competency in a role. This will help demonstrate your organisational skills and problem solving. Explain how and why you made the decision and why it was the right one.

Prior research on the brand or company is essential to answer this question. Identifying areas of strengths and weaknesses in their current set up highlights your ability to analyse and implement changes. Discussing your skills that you could utilise to benefit the business will give the employer another reason to consider employing you.

Talk about any relevant software packages you have used, for example Microsoft Packages including Word, Excel and Powerpoint (Adobe software and WordPress are desired but not essential). Any digital illustration or video editing software shows excellent ability in the sector. Any technical office systems that you have previous use or an overview of would also be advantageous.

If the role includes creating Social Media content, show evidence of any experience you have of participating in the running of social media. This can be from a previous job role to managing your own accounts (if you have a blog or video channel these will be great examples).

Showing examples of work completed using this software is a great visual way to evidence your skills and gives the employer an insight into your capabilities and style of work.

Strengths – Mention two or three strengths (for example, communicating effectively, time management and organisational skills) and give an example of one of them.

Weaknesses – This is where you can show you are honest, can self-evaluate and are keen to improve. Choose a positive aspect of your personality and mention how this can be slightly detrimental.

When an employer asks this question be as honest as you can. Employers get an understanding of who you are and what drives you. For example, motivation to build a successful career or provide more for your family etc. are both acceptable answers.

Be honest about your reasons for leaving your last job role. But if you are leaving a position that you were not happy in, don’t slander the business. Mention how you want a career with more opportunities for progression or how the role you are interviewing for is a much better fit.

Use this time to ask questions about the business, daily operations or their expectations of you as an employee in this role. Do not ask questions about the company that could have been answered previously with an online search. Aim to ask open ended questions that won’t result in the employer just giving a yes or no answer.

Think about the business as a whole and positions you could progress to, taking into account your wider ambitions. Explain how you think you can achieve this and why you think starting an apprenticeship is a great way to start. Most employers want to hire someone with drive and determination so don’t be afraid to set your goals high. It is important to do your apprenticeship with a company you have an interest and passion in so you feel you can progress through the business.

Before the interview be aware of how much the role offers on the job description and research salary expectations in this sector based on those in positions that have similar experience to yourself.

This is when an employer will be able to know if you can solve problems efficiently. Employers are looking for someone who can fix and resolve matters in a professional and timely manner. This can be a good indicator of how you respond to challenging situations.

An answer to this question requires an element of story telling and is a good time to show your positive traits and team – player qualities. You could discuss compromising and finding a solution to suit each person involved etc.

Always Be Prepared

Before attending any interview you must prepare! You should never arrive to an interview without doing any research into the business or job description. Attending without any prior research will damper you chances of being accepted.

One way to help you prepare is to look at practice questions ( You can view some example questions above with hints and tips on how to answer ), as this will help you understand what the employer may ask.

Other ways to prepare can include:

  • Writing notes about the business, apprenticeship duties etc.
  • Print off your CV –  can use this to help you for answers
  • Find what to wear the night before
  • ALWAYS plan your journey – check travel times, traffic etc.

The more you prepare, the higher the chance that the interview will be successful be on your way to start the business administration apprenticeship.

Personal Presentation

An essential part of making a good impression in an interview is dressing smart. Dressing formally shows that you are serious about the role, ambitious and respectful of the business itself. Even if the interview is informal you still need to make a good impression; so always research the type of company you are applying for.

For example, when attending an interview for a corporate business (e.g. Law Firm, Recruitment Agency) you should wear attire such as:

  • Men – smart shirt (ironed) and trousers, smart business shoes, clean and styled hair (shave if needed)
  • Women – smart trousers/shirt, dress or skirt, smart shoes/boots, clean and styled hair

(or any smart business attire that you feel comfortable in)

If you are attending a more informal interview you don’t need to look as corporate, so you can choose attire that is a bit more comfortable and casual. However, you still need to look smart so avoid jeans, trainers and casual t-shirts. No matter what  role you apply/attend interview for, dressing appropriately will increase your chances of securing the perfect apprenticeship and give you the confidence to have a successful interview.

Make an Impact

First impressions are key when it comes to an interview; if you arrive looking unpresentable, late and with an attitude the employer will automatically decide that you are unsuccessful. Arriving in suitable attire (as stated above) and at least 10 – 15 minutes earlier will already increase your chances. Other ways to make an impact include:

  • Having a bubbly and optimistic personality – always have a smile and say hello
  • Give a firm handshake – shows confidence and professionalism
  • Always go into detail when answering questions – avoid one word answers
  • Sit upright – never slouch when sitting down
  • Ensure you don’t fidget or mess with objects – looks like you’re bored or nervous
  • Always say ‘thank you’ when the interview is finished

Interview Preparation Tasks

1. Read the Interview Confirmation email thoroughly – Familiarise yourself with the location that your interview will take place at. Check transport times. Read through any extra details or helpful advice in the email ton help you prepare.

2. Research the company – Look at their website and social media accounts. Find out who founded the company and when, what the company does, who their clients or customers are. The employer will ask what you know about the company, so find out as much as possible.

3. Have 2 open questions prepared to ask the employer – After you have researched the company prepare at least two questions to ask the employer about the company. Make sure you aren’t asking questions that are already answered on the website.

4. Study the Job Description and think about what your transferrable skills are – Consider what would be expected of you in the role on a day to day basis. Work out which skills you have that would benefit the company and keep these in mind when you are talking about how you are the perfect candidate.

5. Research the company’s competitors if they have any – Being able to give suggestions and ideas for improvement at the company is a great way to show you are informed and proactive.