Why hire a Digital Marketing Apprentice?

Why hire a Digital Marketing Apprentice?

Get the power of a youthful voice into your organisation;

It is essential that your company has a Digital Marketing plan to allow your Digital presence to grow and bringing on an Apprentice is a great way to do this. Over 130,000 companies in the UK currently employ or have employed Apprentices as they believe it is effective to bring a youthful voice into the business. When hiring an Apprentice these businesses have seen an increase in productivity and effectiveness improving business performance and ensuring a committed and competent workforce. A fresh pair of eyes and opinions can be very useful for your business to grow and devise new ideas. Right now is the best time to hire a Business or Digital Marketing Apprentice from the “connected generation”. These bright young people are your next generation of customers so their influence on your business will be beneficial.

Here are some statistics that build a strong case for Apprenticeships;

  • 92% of employers who’ve employed apprentices say that Apprentices lead to a more productive and satisfied workforce
  • 80% of companies who invest in apprentices have reported a significant increase in employee retention

Help change the way we think about Apprenticeships

In the past people generally associated Apprentices with the building trades, social care, hairdressing and retail. Therefore people generally are lead to believe that Apprenticeships are better suited to people with practical skill sets rather than Academic. There has been a change in the types of roles that can be fulfilled by Apprenticeships in recent years such as Business, Digital Marketing, Content Producing and many more. There are now many specialist training providers who deliver the training for these qualifications with one on one training. With University fees constantly rising Apprenticeship’s are becoming more and more appealing to sixth form and college leavers.

Up-skill your existing staff members

You may have been lead to believe that Apprenticeships are just for school leavers and a younger age range. However, the current system allows staff members to be upskilled and gain a nationally recognised qualification in Digital Marketing. This will allow them to build and expand on their skill set giving them the essential tools to do their digital marketing job more effectively.

Why do companies who hire a Digital Apprentice have the edge over their competition?

There are so many positives when it comes to hiring a Digital Marketing Apprentice. One main positive for the company is that the cost base will be low. Digital Apprentices earn between £8k-£18k making it easier for start up businesses to bring Apprentices into the company and allow them to progress with them. Another positive of hiring a Digital Marketing Apprentice is that they will generally know how to appeal to the 16-24 age bracket of customers. Bringing Apprentices into the business will allow the workplace to become more diverse and vibrant allowing clients to have a better experience and more representation overall. Digital Marketing Apprentices generally stay with their employer for 3 years or over, after building a repall with the employer. This makes Apprenticeships more appealing to candidates as it increases the chances of them securing a long term job in their chosen sector.


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