Developing your skills before the Digital Marketing Apprenticeship

Developing your skills before the Digital Marketing Apprenticeship

Considering doing a Digital Marketing/Social Media Apprenticeship?

Digital Marketing Apprenticeships are one of the most popular as they provide you with a wide range of skills and experience. However, most employers who hire a Digital Marketing Apprentice look for someone with creative skills and flare. Initial knowledge of Digital Marketing and Social Media will allow the apprentice to push themselves more within the apprenticeship and achieve a higher standard of work. If you are looking for a long career in Digital Marketing, then an Apprenticeship is a great way to get your foot in the door. Starting off with good knowledge of Digital Marketing is beneficial, as this will allow you to jump straight into the role and create quality content for your employer. This will also prove your worth to the company during your probation period.

What you can do to build your skills in Digital Marketing?

There are many different ways you can build your skill set in Digital Marketing and build your Digital Marketing CV. If you have gone out and developed your knowledge in the sector before even applying for roles this shows that you are able to act on your own initiative and clearly have a keen interest in the sector. Here are some ways you can develop your skills;

Online Courses

Google Garage Courses

Google Garage is a great way to easily develop your skills and instantly get a better understanding of the core aspects of Digital Marketing. Plus it is completely free! With the courses online, it is easy to complete from anywhere; whether you’re at home on your computer or your phone while commuting. During the course, you will complete different modules all about digital marketing. These modules will allow you to have a good knowledge on every key area in Digital Marketing and give you the confidence to start your journey. Who could be better to teach you than google?

HubSpot Academy

HubSpot Academy is an excellent way to improve your core skills and knowledge on Marketing. You can take virtual classes to get a clearer understanding on sales, marketing and how the industry works. At the end of each module, you can partake in an exam and even gain certificates in that module. With hundreds of videos and courses available, you are sure to find something to help and build your skills. 

SEM Rush courses

Another important part of Digital Marketing is keyword research and SEO. Having an optimised website is essential for building your online presence and ensuring your ranking as high as possible on search engines. Ranking high on engines such as Google or Bing will bring business in through a website. SEM rush is an excellent online course which develops your knowledge on keywords and the process of optimising website. SEM Rush can even be used as an analytics tool to search for keywords and website traffic. 


Smart Insights

Smart Insights is the home of everything Digital Marketing. It covers every area of the sector and it is an excellent hub to get a better understanding of the sector. It will give you tips on how to appeal to a specific audience through B2B and B2C Digital Marketing. You can download guides and E-books to refer back to and keep up to date with the latest techniques.


Whether you want to learn about using WordPress or marketing techniques, YouTube is a great space to learn more. There are thousands of channels who specialise in Digital Marketing, so no matter what you need help/advice in, you are sure to find a video or channel to help. HubSpot also have a YouTube channel and you can even find the Google Garage videos there too. 

Start your own Blog/Article

Having your own blog is a great thing to put on your CV, as it shows to an employer that you are able to work on your own initiative. It can even show that you passion in creating interesting and innovative content about a subject that you’re interested in. A blog shows the employer that you have a creative flair and that you have the ability to come up with new and interesting ideas. Which is an excellent transferable skill to apply to any digital marketing job role.

Using Social Platforms

One area of digital marketing that most young people start off very confident in is Social Media. Most companies are understanding the importance of using Social Platforms. Social media can bring in a younger audience and get their brand name out there in a creative way. Instagram and Twitter are a great way to be slightly less formal by putting out interesting and fun creative content to attract more people to their brand. It is essential to have a strong knowledge of each major social platform. It will help if you run your own platforms so you get used to it. 

Create a LinkedIn

Linked in is a great place to meet other people who are looking to get into similar career as you. It gives you the opportunity to connect with others and exchange tips and techniques. It is also a chance to learn from people who have their own companies and how they have made a successful career out of Digital Marketing. LinkedIn is also a great place for networking with businesses and employers in a similar field. It can also be a great online platform for marketing and sales. 


Digital Marketing is more than just posting pretty picture on Instagram and Facebook. there is a whole world behind it, so understand the ins and outs is a crucial step. Digital Marketing can lead in to many sectors and opportunities, so building the skills and knowledge through an apprenticeship will only make you stand out more.

How 360 Apprenticeships can help

Whether you are looking to an apprentice or start your apprenticeship journey, 360 Apprenticeships can help. We provide a free service from first point of contact to the successful placement of each apprentice. Every apprentice who is successful will only be placed with the best training providers (Graded 1 and/or 2 by Ofsted) so you know that everyone is in safe hands.

You can find out more regarding the apprenticeship scheme on our website. To speak to one of our recruiters directly, you can contact us on:

0161 4644805

or email us at [email protected]. You can also find us on social media:

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Instagram: @360apprenticeships

LinkedIn: 360-apprenticeships

Twitter: @360Apprentices

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